CASE STUDY
Universal Music Group
Situation
Like most U.S. companies, UMG is required to communicate health and welfare benefits to employees. In previous years, UMG provided all communications through their secure benefits portal. While this was cost effective, the HR group received feedback that spouses/domestic partners were unable to review the materials. Additionally, the VP of HR wanted to do a better job of marketing their benefits. He believed employees didn’t understand the total value of the benefit plan, which is robust.
Oqui con nus non quam sitas anitati beru mqu sitas anitati sinciur eblabore plate cerrum blabore deri in occullu anitati fugiatis aut cus.
Satatium voloration pos volorem aut inuscip santur sa endignis etus aut fugiatis
Solution
The project kicked off in September and was completed in October. The total budget was $15,000, which included: • A VIP pass inserted into an over-sized plastic sleeve with lanyard that was mailed to homes • An oversized concert ticket poster shipped to U.S. locations • A record and jacket desk drop
Production and printing costs took up most of the budget. This meant we had to work quickly to ensure we avoided cost overruns. Fortunately, the client understood the tight timing and budget and gave us excellent direction and quick, direct feedback.
Results
“… the mailers, events, and all you’ve done for benefits has been AMAZING!”
Open enrollment for 2018 was a passive event with few changes. However, our goal was to create buzz about benefits. Out of 2,000 employees, over 1,200 logged into the enrollment site. This was much more than expected, especially for a passive enrollment. HR received many emails about the communications, including:
“This is fun and incredibly creative! Nice work!”
“I look forward to receiving these as an employee. Nice job, Benefits team!”
“I just wanted to say this looks amazing. So creative and beautifully done!”