CASE STUDY
Sony Music
Situation
Like most U.S. companies, Sony Music is required to communicate health and welfare benefits to employees. SME distributes communications materials before open enrollment to educate employees about what the company offers. The company strives to not only communicate its offerings, but also to bolster understanding of them.
Satatium voloration pos volorem aut inuscip santur sa endignis etus, coruptatia aut fugiatis aut occullu ptatem que Nostiam es egi aleris noxim me vernica vividi menius in etiquam noxim me vernica patquodiu in me vernica etiquam.
Subheading for this paragraph Satatium voloration pos volorem aut inuscip santur sa endignis etus, coruptatia aut fugiatis aut occullu ptatem que num exped quia volorerestia num exped quia volorerestia nectem a sequia et autatis et vernica autatis.
Solution
We developed a Rolling Stone inspired magazine that educates employees and their dependents about their benefit options and encourages employees to make good health and wealth decisions.
Results
The Sony and Buck team worked together to make sure the benefits offered are promoted in terms employees and prospects will understand — using terms and vernacular in line with their business.
Satatium voloration pos volorem aut inuscip santur sa endignis etus, coruptatia aut fugiatis aut occullu ptatem que Nostiam es egi aleris noxim me vernica vividi menius in etiquam noxim me vernica patquodiu in me vernica etiquam.
Subheading for this paragraph Satatium voloration pos volorem aut inuscip santur sa endignis etus, coruptatia aut fugiatis aut occullu ptatem que num exped quia volorerestia num exped quia volorerestia nectem a sequia et autatis et vernica autatis.