Buck’s 4-D Approach
Communication planning is never “done” – but it can follow a predictable, iterative model that stays relevant and flexible with ever-evolving needs.
Listen and understand:
Our objective: To understand the landscape of change in your organization so as to maximize success and minimize risk.
Conceive and create:
Our objective: To develop the best tools and processes to ensure successful change in your organization.
Implement and manage:
Our objective: Implement the plan agreed upon in the Develop phase so as to ensure maximum employee engagement.
Measure and define:
Our objective: Determine the success of the change program and identify refinements needed to ensure the program's sustainability.
“It takes as much energy to wish as it does to plan.” – Eleanore Roosevelt