Measurement matters
We dig into the data to fully understand the effectiveness of our efforts…then, we apply those insights to keep getting better.
Modernizing the delivery of Annual Enrollment communications to employees and their families
- 72% visited the microsite in its first year
- 90% online enrollment
- 41% decrease in Call Center volume
- IABC Gold Quill Award for microsite and communications campaign
Increasing employees’ understanding and appreciation of their benefit options
- Cut 92% of existing benefits content to simplify experience
- 33% reduction in production costs
- 30% decrease in Call Center volume
- 53,000 visits and 29,000 unique visitors within first month
- Averages 16,500 visits per month, post launch
Communicating a robust wellbeing program that incentivizes employees to improve their physical, financial and emotional health
- 70 wellbeing pieces produced in one year
- $1.2 million of outstanding student loan debt registered in first two months of program launch
- 26,600 pounds lost during weight-loss challenge
- YOY increase in employees completing biometric wellness screening and online health assessment
- Improved blood pressure, total cholesterol and HDL ratio
Helping 90,000 employees navigate changes to their benefits
- 83% of employee queries were answered within one business day
- 70% of employees considered the change positive or neutral
- 85% average play-through rate for videos
- 46% visited the microsite on launch day
Combining mobile-first technology with traditional communications to amplify the employee experience
- Perceptions of total rewards ranked above benchmarks
- 92% registered on total rewards portal
- 43,000 hits in first eight months (~6,000 employees)
- 90-95% portal satisfaction rating
- Two consecutive years being recognized as NBGH Best Employer for Healthy Lifestyles