A range of vision

Going Forward

While Open Enrollment is the main event, we value the ongoing opportunities to help Amazon improve benefits communications.

Ensuring Accuracy Supporting Your Partners Applying Plain Language Exploring What’s Possible Building on Success

“We keep moving forward, opening new doors, and doing new things because we’re curious and curiosity keeps leading us down new paths.”

– Walt Disney

Ensuring Accuracy

In coordination with WTW, Buck is leading an audit of the system-generated communications emailed and mailed to employees.

  • The audit will help us better understand what communications are being sent out when… and why.
  • We’ll look for opportunities to improve consistency in strategy, messaging, graphics, and format.
  • Identify gaps in the process or messages.
  • Improve process to provide ongoing updates.

Buck has been working with Amazon to launch Grand Rounds, and ensure their future communications are strategic and meaningful to employees.

  • We developed a launch mailer that included a contact cling for employees in the 8 pilot states.
  • Created a promotional table topper for Fulfillment Centers.
  • Created other promotional materials for launch: digital screens, emails, InSTALLments, manager notes, A to Z Headlines, Inside Amazon Stories, and included information in OE brochures and on portal.
  • Buck has been meeting with Grand Rounds to ensure their communications carry the Amazon tone, and use consistent, simplified language.
  • We’re working to identify and catalog communications that Grand Rounds will take over from carriers.

Supporting Your Partners

Applying Plain Language

We fuse plain language with the Amazon tone to create easy-to-read content in a familiar voice to build trust and improve understanding.

  • Continue to update existing materials and portal content using our plain language filter.
  • Support efforts to break down complex benefit concepts into consumable key messages.
  • Create appropriate-length videos to convey high-level information on important topics and to call employees to action.

Buck is looking at new and innovative ways to help you share information with employees.

  • Augmented reality technology may provide ways to engage users with more interactive information.
  • Increase use of personalization and data-driven messaging.
  • Continue to push the portal team to present content in engaging ways.
  • Think mobile first and build from there.

Exploring What’s Possible

Building on Success

We want to help you consistently meet your benefits and communications goals.

  • Review the positive feedback on the new look and feel of the Open Enrollment portal page, and apply improvements to other highly visible pages.
  • Define translation guidelines and provide additional translated materials as appropriate.
  • Continuously identify and implement portal-wide changes to improve user experience